Client – BBC Radio 1Xtra Live / Role – Designer / Agency – Telegraph Hill
I was asked by Telegraph Hill to produce a series of images to promote the 2013 BBC Radio 1Xtra Live concerts. The brief was to come up with a fresh, urban theme that could be tweaked for each of the four cities that were hosting the concerts. I had to produce individual images for each artist performing as well as group images and backgrounds and headers for the BBC 1Xtra social media platforms.
As each venue was announced 1Xtra released the different groups of images on their Facebook and Twitter accounts in an effort to generate interest and get people sharing. In the end a lot of them went viral as they were shared not only by fans but by the artists themselves including Sean Paul, Azealia Banks and Robin Thicke. It was great to see the images being shared and commented on – one fan on Facebook even suggested that one of the designs was “hella dope” which I believe is a good thing!